Performance marketing

Growth that survives
a look at the numbers.

Paid media, conversion architecture and the tracking underneath both — built for businesses that want to know what their marketing actually returned, not what a dashboard flattered them into believing.

Request a Strategy Audit What we do
B2B only Scoped per engagement No lock-in beyond 30 days' notice Your accounts, your data
performance_report.view
Attribution model Server-side / CAPI
Reporting interval Monthly + commentary
Channels in scope Agreed per engagement

Illustration of a reporting layout, not results for a client. Every figure we publish comes from a named engagement with that client's written permission.

What we do

Six areas. One question
underneath all of them.

Does this make more money than it costs, and can we prove it? Everything below exists to answer that. Engagements are scoped individually — there is nothing to add to a cart, and no price list, because the work is not standardised.

01

Paid Media & Performance Acquisition

Paid campaigns built to acquire customers at a cost that works, then scaled only once the numbers hold. Meta first, other platforms where they earn their place.

▸ SMM & Social Ads Management Strategy, build and day-to-day management of paid campaigns on Meta (Facebook and Instagram), TikTok, Pinterest and LinkedIn.
▸ PPC & Search Engine Advertising Google Ads across Search, Shopping and Display, plus Bing, aimed at B2B lead generation or e-commerce scaling.
▸ Media Buying & Budget Optimisation Continuous testing of audiences and bidding strategies, and controlled scaling of monthly ad budget as performance allows.
02

Digital Strategy & Conversion Architecture

Traffic is the easy half. This is the work that decides whether the click turns into a customer, and where in the journey you are losing them.

▸ Conversion Rate Optimisation Analysis and structured optimisation of landing pages and funnels to lift the conversion rate you already have.
▸ Funnel Building & Landing Page Design Design and technical build of bespoke landing pages and sales funnels, made to be measured rather than admired.
03

Retention & Lifecycle Marketing

Acquisition gets expensive fast. Retention is where the margin lives, and most of it can be automated once the flows are right.

▸ Email & SMS Marketing Automation Automated flows — welcome series, cart abandonment, customer win-back — built in Klaviyo, Omnisend or your existing platform.
▸ Customer Lifetime Value Optimisation Retention strategy aimed at repeat purchase and margin per customer, not at the size of the list.
04

Creative Strategy & Production

The creative decides more of the result than the targeting does. This is the angle, the hook and the copy — the part that makes a campaign work or fail.

▸ Ad Creative Strategy & Copywriting Converting ad copy, headlines and angles, written per platform and per stage of awareness rather than reused across all of them.
▸ Creative Audits & Content Planning Review of your existing creative output, with briefs and storyboards your designer or editor can work from directly.
05

Technical & Tracking Infrastructure

Every decision downstream depends on this. Broken attribution does not just misreport results — it teaches the platform to optimise towards the wrong thing.

▸ Server-Side Tracking & Analytics Setup Correct implementation of tracking through the Conversions API, Google Tag Manager and GA4, so attribution reflects what actually happened.
▸ Data & Performance Reporting Monthly KPI reporting, ROI dashboards and the analysis that explains what the numbers mean and what to do next.
06

SEO & Organic Authority Building

The channel that compounds. Slower to show results than paid, and the reason paid gets cheaper over time.

▸ Technical SEO & Content Strategy Search optimisation, keyword research and content architecture built to earn organic visibility rather than chase an algorithm.
▸ Brand Authority & Outreach B2B outreach and digital PR aimed at the mentions and links that genuinely carry weight in your market.
How an engagement runs

Four stages, in this order.

Skipping the first two is how most marketing budget gets wasted. Nothing is billed until stage three is signed.

Stage 01

Conversation

A call about the business, the market and the objective — not a pitch. If there is no fit, you will be told in that call rather than sold a retainer.

Stage 02

Audit

A look at what is running now: accounts, tracking, funnel, creative. This is where most of the honest answers about past performance come from.

Stage 03

Scope & proposal

A written scope of work: deliverables, timeline, fee, assumptions and what falls outside it. Nothing is chargeable until this is signed.

Stage 04

Build, run, report

Campaigns built inside your accounts, managed continuously, reported monthly with commentary that explains the numbers rather than decorating them.

How we work

Three things that do not change,
whatever the budget.

These are commitments, not values on a wall. Each one is written into the contract you sign.

Ownership

Everything stays yours

Campaigns are built inside your own ad accounts, your pixels, your email platform. If we stop working together you keep the accounts, the history, the audiences and the data — because they were never held anywhere else. No agency ever holds your advertising account as leverage.

Reporting

The numbers as they are

Reports show what the platforms actually returned, including the months that disappoint. Where attribution is uncertain — and since the privacy changes it usually is — the report says so instead of presenting one figure as fact.

Commitment

No lock-in

Retainers run monthly with 30 days' notice on either side. A minimum term is used only where the work genuinely needs time to show a result, such as SEO, and it is stated in the proposal before you sign anything.

Jana Ivanova
Jana Ivanova
Founder, Marketer Agency
Who you work with

You get the specialist,
not an account manager.

I'm Jana Ivanova. I've spent the last several years running paid campaigns, mostly on Meta, for businesses that needed the numbers to work rather than the deck to look good.

What keeps me in this is the part where creativity meets measurement. A campaign is a creative problem — the angle, the hook, the reason someone stops scrolling — but unlike most creative work, you find out within days whether you were right. That feedback loop is unusual, and it is why I have never wanted to do anything else.

This is a small operation by choice. You deal directly with the person building and running your campaigns, which means nothing is lost in a handover and nobody is guessing at your business from a briefing document. It also means I take on a limited number of clients at a time, and I will say so when there is no room rather than stretch myself and do it badly.

Primary platform Meta (Facebook & Instagram)
Also working in Google Ads, TikTok, LinkedIn
Working language English
Clients B2B and e-commerce

Start with an audit,
not a contract.

The first conversation is free and carries no obligation. You will get an honest read on what is running now, and a straight answer on whether there is a fit — including when the answer is no.

Schedule a B2B Consultation
Contact

Tell us what you're
working towards.

The more you can say about the business, the current spend and what has already been tried, the more useful the first call will be.

Email info@marketeragency.online
Telephone +1 315 757 1867
Company UNLIMITED SERVICES LIMITED
Reg. no. 79150646 (Hong Kong)
Address Rm 701, Unit 127, 7/F, Tower B
New Mandarin Plaza, 14 Science Museum Road
Tsim Sha Tsui, Kowloon
Hong Kong
Response time We reply within 1 to 3 business days
Engagements B2B only · scoped and quoted individually

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